I don't buy the big ones, because I don't normally make wraps/burritos at home, but I do make a lot of tacos. I do, however, buy 20-count, small tortillas. I can *probably* buy wraps in the grocery store, but I don't know. In Austin, Tex-Mex restaurants and taco stands abound. Other restaurants served "wraps" or "wrap sandwiches," and you bought wraps in the grocery store. Just riffing on geography.when I lived in Ohio, tortillas were only used in Tex-Mex restaurants. I feel like I've heard at least one comedian or TV show use the term "gay burrito" before. Wraps make me think of a salad compressed into an edible tube. And I think they're aggressively marketed as feminine. You can follow her on Twitter and Instagram. She is the author of American Hookup, a book about college sexual culture a textbook about gender and a forthcoming introductory text: Terrible Magnificent Sociology. What does “wraps” make you think of? What else is that word linked to that might make a person prefer it? Would you feel different bringing home a package of wraps? In other words, what ideas, lying just beneath the surface, are they tapping into with this marketing strategy? Lisa Wade, PhD is an Associate Professor at Tulane University. After all, Mission is counting on our collective network of ideas (and a failure to notice the count difference) to push us towards the wraps instead of the tortillas. Mission has figured out that they can sell their product for a higher price if they name it “wraps” (or, at least, they think they can). So, there is an interesting marketing story here. Moreover, since there were only 6 wraps in the package of wraps, but 8 tortillas in the package of tortillas, each wrap cost 19¢ more than each tortilla. John did some sleuthing and discovered that the bag of wraps cost 26¢ more than the tortillas. John Scalzi, preparing to make lunch, noticed that he had two bags of an identical food product, except one was named “tortillas” and one was named “wraps.” sent along a link to an interesting observation made over at Whatever.
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