![]() With the right push, the song and the story behind it have the potential to go viral. Her latest song “Poppin’” is a blistering diss supposedly aimed at another female rapper, Bali Baby. Her project Tales of Tacobella is one of the best of 2017. Now hailing from the DMV, Rico Nasty is best known for her song “Hey Arnold,” which Lil Yachty jumped on. ![]() In fact, it might not even be correct to call Peep a rapper anymore. It’s even more of an emo rock project than his previous music. In early August, Peep released his debut album, Come Over When You’re Sober, Pt. ![]() Then there’s Lil Peep, an emo artist with trap influences. Check out her song “Sad,” where she upstages her bigger bro. Her ear for melodies and ability to execute them separates her from most rapper’s in her weight class. Next up is Kodie Shane, easily the most talented member of Lil Yachty’s Sailing Team. His biggest song to date is the devastating and psychedelic “Love Scars.” The closest comparison lobbed at Trippie is undoubtedly Lil Uzi Vert. With that said, here are some of the biggests artists dominating SoundCloud.įirst up is Trippie Redd, an 18-year-old from Canton, Ohio. Problematic rappers like XXXTentacion are transitioning from millions of plays on SoundCloud to selling a possible 70,0000 units for his debut album “17.” If anything, SoundCloud’s biggest problem is keeping the stars it helped birth from becoming fuel for the engines of its competitors. Rappers who built their fan bases on SoundCloud have started to phase out of the system that birthed them. The platform is still influential, but Spotify’s RapCaviar playlist and Apple’s A-List: Hip-Hop playlist are leading the curated playlist era. The term “SoundCloud Rap” has become a dismissive descriptor in the same way “Mumble Rap” has.Īnd the SoundCloud ecosystem is shifting. A lot of the music is groundbreaking, much of it is not. SoundCloud is home to an entire nation of rappers with colored dreads, melodies inspired by 2000s emo and pop punk, and the latest mutations of Atlanta’s trap. Ultimately, SoundCloud announced that it’s here to stay, whatever that means. Independent musicians panicked about what this meant for the future of distributing their music. Chance the Rapper even claimed he was going to save the day. In early July, the streaming platform laid off 173 employees amid rumors the company only had enough capital to make it to the end of 2017. If a rapper without “lil” in their name drops a project on SoundCloud and no one presses play, does it really make a sound? That’s what it feels like keeping up with the onslaught of buzzing rappers, mixtapes, and hip-hop subgenres in 2017.Įven though it’s more relevant than ever, SoundCloud has weathered a tough year. Hey everyone, for Complex News I’m Justin Block. SoundCloud rappers are those “shiny objects.”īelow are some of the artists that have made their name on SoundCloud, and are now going beyond it. “Major labels who don’t have executives in the company who grew up understanding the culture–I think they do just throw themselves at whatever shiny object or whatever they think is the entry point.” But it wasn’t, and now people realize they have to invest more into urban music to stay competitive,” Joie Manda, the EVP of Interscope Records, told Rolling Stone. “A lot of people thought rap was a passing fad. They’ve also inspired hip-hop’s current gold rush in the music industry. Lil Uzi Vert, Lil Pump, and Juice WRLD are now legitimate, mainstream stars, driving conversation and consumption. Rappers who built their fan bases with the Berlin company have started to phase out of the system that birthed them. ![]() ![]() Spotify’s Rap Caviar and Apple’s The A-List: Hip-Hop arguably stole much of the cultural cache once reserved for the orange and white cloud. Still, the artistic ecosystem of SoundCloud has rapidly shifted. A lot of the music is groundbreaking much of it is not. They rock colored dreads and face tattoos, sing melodies inspired by 2000s emo and pop punk, and help create further mutations of Atlanta’s trap. The streaming service is still home to an entire nation of rappers inspired by the aforementioned artists. The deaths of XXXTentacion and Lil Peep-two of the most prominent and influential artists in the scene-were massive blows to a generation of artists rewriting the traditional career arc of a rapper. In 2018, the term “SoundCloud rap” denotes a subgenre and aesthetic more than it does a continued movement. “SoundCloud rap” is dead, or at least its most popular era no longer exists. ![]()
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